Ross Emery and American Roots Music
Festival of American Roots Music
Coming to Ventura on July 1
Ross Emery, a local musician and businessman, visited Ventura Rotary South on Monday, June 12, to talk about the challenges of event planning and provide details on the upcoming "Roadshow Revival," a celebration of American Roots Music. The festival, which will be headlined by the popular band Los Lobos and supported by 13 other bands, will be held on Saturday, July 1, at Discovery Ventura, 1888 East Thompson Blvd. in Ventura. Starting at 11:30 a.m., the event will also feature vendors, pin-ups, a kids corral, and tasty food and drink.
A musician of more than 30 years himself, Ross is no stranger to event planning in Ventura. The Roadshow Revival is actually a new version of the Johnny Cash Music Festival that he launched in 2009. "Ventura's a tough town for event planning," said Ross, "due to its proximity to towns that typically draw more people -- Los Angeles, Santa Barbara, and San Francisco." Ross also noted that event promotion has radically changed since the days (not so long ago) when a simple newspaper ad was sufficient to draw a crowd. "It's all about electronic communication and social media now," he said.
With that in mind, anyone interested in attending the upcoming event can get more information here.